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100% gray Coverage, rich, permanent color that actually lasts
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Zero harsh chemicals, no resorcinol, PPD, ammonia, or paraben.
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Dermatologist-Tested that is safe for sensitive scalps, no compromise on care
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Colors & Nourishes Together, powered by Intellicolour Technology for a dual-action result
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Ingredients like keratin, hyaluronate, and amino acids actively repair while you color
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Visibly 14% Shinier, Softer Hair that are not just colored, but genuinely healthier looking
